Making Money with your Intellectual Property
October 27, 2016
When the Legal department of a company marries the marketing strategy, magic happens. Click above to explore how.
Marketing
FUND Conference Favorites: Smync
October 14, 2016
One of my top 3 picks from the FUND Conference, Smync offers a unique “Social Brand Advocacy” platform.
Brand Localization Summit 2016: Review and Takeaways
October 7, 2016
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Let us first try to simplify the jargon “Brand Localization”. The term refers to the efforts of companies to reach out to a certain local region and cater their needs at the very base, while maintaining their national/international brand presence. For example, a Coca-Cola can in Tokyo will have everything written in a Japanese language. It is important for companies to create an international identity in the market, but the localization gives it a personal touch and drives sales.
My first post: What is SMarketing?
September 19, 2016
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Summary :
“Over time, there is one golden rule that I have learned and implemented, which is, “Know your audience”. This rule is not just applicable to any business field, but you can also apply it to Life. Always do your research before going to an unknown territory to give yourself enough time to strategize on how are you going to approach that opportunity. “Marketing” really lies in the ability to approach that opportunity.”
SMarketinGuru 