Brand Localization Summit 2016: Review and Takeaways

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Let us first try to simplify the jargon “Brand Localization”. The term refers to the efforts of companies to reach out to a certain local region and cater their needs at the very base, while maintaining their national/international brand presence. For example, a Coca-Cola can in Tokyo will have everything written in a Japanese language. It is important for companies to create an international identity in the market, but the localization gives it a personal touch and drives sales.