Amid a deluge of programming, TV business has seen more prominent success in niche market. Family-friendly is one of those underserved markets Netflix identified and decided to go all in after the viewers. Netflix kicks off the family-oriented shows with Fuller House, lined up with six others to be produced by the end of 2017.
What makes the biggest online streaming service pick a show that’s gone for more than 20 years? Other than reviving the nostalgia for a hit in the 90s, Netflix knows better how to use social data to inform the decision. In this study, we will examine how Netflix leverages social media data to gain audience insights and produce the next best selling show.
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