Making Money with your Intellectual Property
October 27, 2016
When the Legal department of a company marries the marketing strategy, magic happens. Click above to explore how.
FUND Conference Favorites: Smync
October 14, 2016
One of my top 3 picks from the FUND Conference, Smync offers a unique “Social Brand Advocacy” platform.
FUND Conference Favorites: Great Lakes Neuroscience
October 10, 2016
One of my top 3 picks from the FUND Conference, Great Lakes Neuroscience is on a mission to find a cure for some of the most critical diseases.
Brand Localization Summit 2016: Review and Takeaways
October 7, 2016
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Let us first try to simplify the jargon “Brand Localization”. The term refers to the efforts of companies to reach out to a certain local region and cater their needs at the very base, while maintaining their national/international brand presence. For example, a Coca-Cola can in Tokyo will have everything written in a Japanese language. It is important for companies to create an international identity in the market, but the localization gives it a personal touch and drives sales.
FUND Conference Favorites: VG SmartGlass
October 5, 2016
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One of my top 3 picks from the FUND Conference, VG Smart Glass is Simple, Affordable, and a game-changing, revolutionizing product.
FUND Conference 2016 Winners
October 2, 2016
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Out of 100 companies pitching for 2 mins all day, lucky 10 were voted the best. 4 more wild card winners chosen by the investors.
My visit to FUND Conference: Overview and Takeaways
September 30, 2016
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The following post consists on what exactly happened at the FUND conference, lessons from the most motivational keynote from the conference, a case of a lost startup who has an amazing product but no marketing/business vision, and takeaways from the experience.
My first post: What is SMarketing?
September 19, 2016
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Summary :
“Over time, there is one golden rule that I have learned and implemented, which is, “Know your audience”. This rule is not just applicable to any business field, but you can also apply it to Life. Always do your research before going to an unknown territory to give yourself enough time to strategize on how are you going to approach that opportunity. “Marketing” really lies in the ability to approach that opportunity.”
SMarketinGuru 