Curiosity and Keen Observational Nature helped me achieve great success for my clients in last 4 years. I’ve helped in exceeding expectations and goals for big named brands like Telus, Michaels, TransUnion, and a variety of mid/low-tier businesses in numerous verticals. Seeing tangible results is the mechanical oil that drives the creative engine of my brain and keeps me driven to achieve more success for my clients.

TL/DR

Born in a family of engineers in New Delhi, India, I followed the social norms of a country where people follow their passions after their Engineering degree. Since childhood, I was extremely interested and observant about what and why do people buy things for, what needs are they trying to fulfill, what decisions do they make before making a purchase, etc. I used to spend hours at different stores while talking to their managers and observing various types of customers.

While getting my Electronics and Communication Engineering degree, I started consulting various businesses on their marketing strategies, this is where light bulb turned on and I took it up as a career. I came to USA to start my Masters in Business Administration (MBA). So far, this has been the best decision I ever made. This master’s degree has given me a platform and an opportunity to showcase the world what I have always been passionate about. Moreover, my work in an agency environment for 3 years has exposed me to more realistic challenges in the world. I continue learning and growing in this field of marketing because with time people change, their behaviors change, their interests change, and I am here to facilitate this change.