In my experience, I have analyzed and recommended multiple social media integration tools overtime. Most of them are quite similar and perform the similar tasks. Therefore, when I landed on the booth of Smync at FUND Conference, my expectations were not great, however, when I get into the product demo, it blew my mind away. It not only had a neat, user-friendly dashboard, but also solved a very crucial problem of identifying the loyal customers.

The co-founders Jeff Ernst and Shawn Miller  have a combined experience of almost 50 years in the marketing industry. They have used the concepts of marketing, brand, and loyalty programs and evolved them with the digital age through the platform of Smync. They named this technique as “Social Brand Advocacy” or “Social Word-of-Mouth”.

Smync lays out a 5-step process for its clients to build a better social brand.

1. Identifying and Connecting your most favorite supporters to build better relationship.
2. Inviting and Igniting engagements with the proponents who wishes to learn more about the company.
3. Engaging and Empowering these fans by building an active, exclusive, VIP community to enable more in-person interaction with the brand and like-minded followers.
4. Amplifying and Maximizing the most optimum user generated content from this community and embed it in the brand value of the company.
5. Analyzing and Measuring to track the impact of these efforts on the social brand, and in turn, on the bottom-line, which is Sales.

With a fairly new, but powerful concept and idea, Smync has a long way to go in the industry, probably the next Salesforce. I will keep an eye for sure.

Website: www.smync.com

Twitter: @gosmync

Facebook: Smync

Instagram: gosmync

Brand Management Chicago Marketing Networking Social Media Startups